Purpose: To implement a market research study on a small company to see their target audience and and identify ways to improve their company/product line.
For full data please look at the presentation.
Research Methodology:
End result: After the research study concluded I contacted the VP of Marketing at Pop Chips with the findings. I was told that undisclosed to the public our conclusion that consumers would like a Jalapeno flavor was exactly what their research team had concluded.
- Online Survey Questionnaire
- Email Invites: 150
- Total Completed: 128
- Survey was launched on: October 27, 2010
- Survey was closed on: November 27, 2010
- Contact Method: Email and Facebook
- The survey was sent out to both Popchips and non Popchips consumers
- Incentives
- Portion
- Pricing
End result: After the research study concluded I contacted the VP of Marketing at Pop Chips with the findings. I was told that undisclosed to the public our conclusion that consumers would like a Jalapeno flavor was exactly what their research team had concluded.