Purpose: To come up with a product or service for an existing brand and incorporate marketing strategy into it.
For more info please look at the presentation.
Sephora Spa Services-
To target 25-44 year olds who enjoys pampering themselves and looking good. Only Sephora Spa can provide you with the best customized services leaving you feeling refreshed and relaxed
Reasons why:
End Result:
Several months later after our study, Sephora announced a similar service.
To target 25-44 year olds who enjoys pampering themselves and looking good. Only Sephora Spa can provide you with the best customized services leaving you feeling refreshed and relaxed
Reasons why:
- Expand to new markets who enjoy spa treatments
- Increase and leverage Sephora’s brand equity and profits
- Correspond the services with the products
End Result:
Several months later after our study, Sephora announced a similar service.